Further Information


Richard Short

In French:

Already a sponsor?

Advert dimensions

Sill strip slot: 24.5 x 4.05cm landscape

Website: 285x265px landscape

Brochure and programme adverts -

Half page: 170x120mm landscape,
ideally 10mm border from text and 3mm bleed.

Full page: 170x240mm portrait,
ideally 10mm border from text and 3mm bleed.


Although LoTRDC is a non-profit club run by a team of unpaid volunteers it does require a number of sponsors to help cover some of the costs of running a race series. Our philosophy has always been that drivers should cover the cost of their track time via race entry fee’s whilst sponsorship should cover promotion and marketing costs such as Advertising, TV, Media and Branding.

With the best race calendars, packed grids and a huge fan base there really are no better championships to be involved with.


We have a number of championship sponsorship packages available for the 2021 season for our FIA authorised European Championship – Lotus Cup Europe.

Packages start at  3000€ and can be tailored to suit specific requirements.

Championship sponsorship includes:

  • Logo on both sides of ALL championship entered cars
  • Logo & hyperlink included on all pages of the Lotus Cup Europe & Lotus on Track websites
  • Each partner / sponsor will be featured in at least one full TV programme in 2021
  • Full page advert included in 2021 Lotus Cup Europe brochures
  • Logo on minimum of 20,000 2021 Drivers autograph cards & promotional postcards
  • Opportunity to place leaflets in race centre at all rounds

Individual round sponsorship – 600€

Would you like to sponsor your local round? With a fixed price of just 600€, why not promote your company in your local area?

Sponsorship includes: display area in the LCE hospitality, 6 event tickets with access to the LoTRDC hospitality area, advert on the website entry page & sticker on the front of all cars at the sponsored round.

In addition company logo will be included on the front cover of the LCE produced event programme and a full page will be provided in that programme for your advert.

Facts and figures

Lotus Cup Europe is the World’s premier Lotus race Championship.

The Championship joins a number of prestigious events throughout the calendar year and is fully authorised by the FIA (Fédération Internationale de l’Automobile).

  • FIA approved – FIA International Championship status, similar to DTM & Blancpain
  • Group Lotus – the only race series fully supported by Group Lotus
  • TV – high quality 1 hr TV programme
  • TV – broadcast on Amazon Prime in UK & USA as well as facebook and other regional channels
  • Spectators – 200,000+ live spectators (last pre-covid season)
  • Social Media – 60,000+ Facebook fans in addition to 5,000 newsletter subscribers
  • Facebook (last pre-covid season) – 3 million views / 200,000 video views / 250,000+ likes
  • Print – 300,000+ flyers & postcards distributed over the last 10+ years
  • Print – 10,000 LCE brochures & 10,000+ LCE postcards will be distributed in 2021
  • Lotus community support – Lotus Forums & all major Lotus clubs publish news & info
  • Lotus on Track – exclusive access to the world’s largest track day club – 4000+ members